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Weapons in Wellness

California Almonds Teams Up with Marvel Studios' "Thor: Love and Thunder"

See how California Almonds are joining forces with Marvel Studios’ Thor: Love and Thunder.

In tandem with the excitement surrounding one of the biggest movie franchises in the world, California Almonds has launched a new marketing campaign to celebrate the release of Marvel Studios’ Thor: Love and Thunder, only in theaters July 8.

Almonds

In our epic commercial, our friend, Al cuts in to share the limelight with Mjolnir and Stormbreaker, the iconic weapons of Mighty Thor and Thor.

Many can relate to the feeling of wanting to make healthy lifestyle choices, and whether you’re a Super Hero or mere mortal, almonds – as weapons in wellness - can contribute to the goal of a balanced, healthy routine. As a good source of essential vitamins and nutrients, including antioxidant vitamin E, magnesium, 6g of plant-based protein, and 4g of fiber per 1 oz serving, 13 grams of unsaturated fat and 1 gram of saturated fat, almonds can be your super-powered friend in wellness. You can catch the commercial on Hulu, Instagram, Facebook, Tiktok, Comedy Central and more!

About Marvel Studios’ Thor Love and Thunder:

In Marvel Studios’ “Thor: Love and Thunder” the God of Thunder teams up with King Valkyrie, Korg and ex-girlfriend-turned-Mighty-Thor Jane Foster to take on a galactic killer known as Gorr the God Butcher. Experience Marvel Studios’ “Thor: Love and Thunder,” only in theaters July 8.

“ The excitement spans far and wide as the Almond Board teams up with Marvel Studios’ Thor: Love and Thunder. The lead up to the film release on July 8 is a sensational moment in time to share the many ways that almonds can be a weapon in wellness in your everyday hero journey.
Emily Fleischmann, Vice President, Global Market Development at the Almond Board of California

Global Appeal

California is one of the few places on earth with the Mediterranean climate needed to grow almonds and they are loved by many around the world. With a love for almonds and excitement for Marvel Studios’ “Thor: Love and Thunder” around the world, in addition to the U.S., California Almonds will be launching unique co-branded campaigns to celebrate the release of the film in India, Italy, Mexico, and the United Kingdom. The campaigns take place from May 31 to July 31, 2022 in all participating markets.

 

To learn more about this heroic campaign, visit the following sites: 

MX and Thor
Ponte Almendra (Mexico)
Almonds
Do You Almond? (UK)
Almonds
Ricarica La Tua Giornata (Italy)
Tomorrow Begins Today
Tomrorow Begins Today (India)