A recent report from the CDC National Center for Health Statistics shows 14% more Americans say they are on a special diet to lose weight or for other health-related reasons compared to a decade ago. During this same time, obesity rates have risen to 42%, up from 34%.
Add to these statistics more data: survey results from UT Southwestern Medical Center in Dallas that were presented at The Obesity Society 2020 annual meeting in early November showed seven in 10 people had difficulty reaching their weight-loss goals and 61% engaged in stress eating during COVID-19 lockdowns earlier in the year.
On the flip side of this not-so-encouraging news is a little good news: people are aware of the health issues associated with being overweight and more seem to want to manage their weight than in the past. That offers you the opportunity to meet them where they are to help them begin their health journey. That’s especially true now during COVID, when everything seems more challenging than it used to be, and people need more encouragement and guidance than ever before. Maybe you can offer ideas for filling, calorie-managed snacks on your Facebook Live segments, host a virtual shopping tour of your store, run an educational webinar online for shoppers focused on weight-wise foods or provide tips on simple recipe swaps that curb calories without curbing taste. Read on for more ideas to promote healthy weight management to your shoppers!