Plant-based eating has been trending steadily upwards for the past several years, but a recent blog post from the Hartman Group suggests that with the increased attention on health and wellness surrounding COVID-19, “plant-based eating certainly has the potential to gain further traction among consumers.”
Vegetables, fruits, nuts, seeds, grains, beans and legumes have, of course, long been the basis of healthy eating recommendations in the US Dietary Guidelines and in other dietary recommendations around the world. While the plant-based concept is not new to RDNs, the lingo can be confusing to consumers. Some people mistakenly consider plant-based eating on par with vegetarian or vegan diets, but flexitarian eating or a Mediterranean diet probably come closest to describing a plant-based style. Unlike vegans, for example, who eschew animal foods based on a philosophy of animal rights, people who decide to eat plant-based tend to do so for health reasons.
A new survey from the International Food Information Council (IFIC) confirms the Hartman Group’s prediction that interest in plant-based foods is growing: 28% of respondents to the IFIC survey say they are eating more protein from plant sources, 24% are eating more plant-based dairy alternatives and 17% are eating more plant-based meat alternatives compared to 2019. These increases may be tied to a health halo associated with the term plant-based: more than four in 10 consumers (43%) think that a product described as “plant-based” would be healthier than one that is not, even if it had the exact same Nutrition Facts label.
It’s important to remind consumers that plant-based alternatives to some of their favorite foods are great options, but so are the “originals” - fresh, frozen or canned fruits and vegetables, whole grains, canned or dried beans and lentils, and naturally nutritious, shelf-stable almonds, other nuts and seeds.
Plant-based is an eating style that seems likely to staying power even as we move into our new normal, down the road.
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