California Almonds in Chocolate Products: Consumer Demand and New Frontiers
Clean-label and natural products are key trends impacting innovative development, and the chocolate sector is well-primed to address the ever-growing consumer demand for such products. To increase product appeal to health and wellness-focused consumers, manufacturers are including almonds with chocolate, building on almonds’ natural and nutritious qualities.
- Almonds remain the number one ingredient in surveyed global consumers’ ideal chocolate products. Almonds outperformed all nuts in nine of ten key benefits consumers feel add to chocolate, including “more natural,” “more indulgent,” “more satisfying,” and “higher quality.” Almond butter is a top filling/flavor included in surveyed consumers’ ideal chocolate products. Globally, almond butter is a top fifteen inclusion for surveyed consumers across milk, dark and white chocolate. 1
- Almonds can lend a healthy halo to chocolate products. In all forms, California almonds can help deliver holistic “better-for-you” claims as they are a natural ingredient and nutritional powerhouses. According to the Innova Global New Products Report on 2021 launches, introductions with almonds lead to a higher likelihood of health claims. Following trends and consumer demands for clean label products, the top claims used on packaging of products with almonds worldwide were “gluten-free” (21 percent) and “no additives/preservatives” (16 percent).2
- As manufacturers look to strike a balance between health, nutrition, and simple indulgence, texture is also emerging as a promising way to craft unique experiences using novel techniques and ingredients to pique consumers’ interest. Global consumers find almonds make chocolate crunchier (88 percent) and more nutritious (86 percent)1. Using almond slivers or diced almonds and creamy almond milk and almond paste will create the ideal mouthfeel when indulging.