Laura Morin is the director of North America and China marketing for the Almond Board of California. She oversees all ABC marketing activities across the United States, Mexico and China.

Laura has spent all her career in advertising and has a deep passion for commodity marketing. She joined the Almond Board in January 2023 after many years working on behalf of ABC at their US-based advertising and research agency. During that time, Laura led the advertising efforts for many of ABC’s markets, including the U.S., UK, France, Germany and Italy. She also has extensive experience working with different commodity boards, bringing both depth and breadth to her role at the Almond Board.

Laura was born and raised in Colorado and spends her time running around after her two little girls. When she has a free moment, she loves hitting the slopes, practicing yoga or cultivating her newfound love of tennis.