Becky Jeffers is the manager of North America marketing for the Almond Board of California, responsible for almond promotional activities in the U.S. and Mexico. Becky works with a range of accomplished spokespeople who represent almonds to the public and is integral in creating unique marketing campaigns that highlight all the benefits almonds offer.

Prior to her current role, Becky managed ABC’s almond marketing activities in Asia and put her knowledge of French to use in both Canada and Europe. She has long had a passion for languages and cultures, which helps her understand consumer behaviors and trends in and outside the U.S.

Becky grew up in Oregon and now calls Modesto home. She often gets a travel bug to explore new places. Becky is a proactive volunteer with Girl Scouts and leads her daughter’s troop, which provides an excellent opportunity to share adventures.