Connie Cheung is a market development consultant representing the Almond Board of California in China. She is responsible for both consumer and trade marketing, advertising campaigns, social media management, media outreach management and health professional and nutrition outreach.

Prior to joining ABC, Connie was an accomplished advertising and communication professional with more than 25 years of experience. Her expertise in advertising gives her a solid foundation in creating effective integrated marketing strategies and she has a strong understanding of consumer behaviour and insights, which has allowed her to create campaigns that resonate with target audiences and drive engagement. She has a record of delivering exceptional results and is always looking for new and innovative ways to achieve almond industry goals.

Connie is a Hong Kong native and lives there now. She has a bachelor’s in marketing from the University of Oregon. Outside of work, she has three cats and has a passion for all furry animals and insects. In her free time, she practices ballet and drawing and enjoys exploring nature.