Harbinder Maan is the associate director of trade marketing and stewardship at the Almond Board of California. She leads global strategy for marketing to the food trade and is responsible for identifying key target categories, channels and food companies. She leads the team that guides ABC advertising and PR programs focused on those essential almond markets.
 

Harbinder has deep experience managing ABC’s relationship with the food industry, helping it grow and evolve for nearly two decades. Previously, Harbinder worked in the non-profit sector as Marketing Manager for MedicAlert Foundation in Turlock, CA, where she developed and executed targeted disease group-marketing campaigns. Prior to arriving in the U.S from the UK, where she grew up, she held management positions in brand marketing and business development for United Business Media, Alfred Dunhill and Boo.Com Group, Ltd.

Harbinder holds a bachelor’s in engineering from the University of Huddersfield and an MBA from the University of Cambridge and is fluent in Punjabi. She enjoys spending time with her three kids and husband and has a newfound passion for basketball.