The RAPP funds provide a unique advantage by supporting long-term projects that can be implemented over three to five years, rather than being restricted to a single fiscal year. Adams noted how this flexibility benefits the industry. "These funds allow us to broaden our strategic and deliberate approach to global markets," she said. "We’re not rushing to spend the money but instead leveraging it for sustained growth."
One key area of focus for the initial funding has been India, the top export market for California almonds but also a market identified for its strong growth potential. "We’ve been able to expand consumer outreach and start exploring regional growth opportunities within India," Adams said. "This groundwork will inform and amplify our efforts as we deploy the second tranche of funding."
All of the RAPP funding enables ABC to stretch growers’ assessment dollars further by supplementing resources that are already being utilized for a wide range of initiatives, from environmental research to global market development. "Securing external funds like these is critical," Adams explained. "It ensures we can cover our priorities while maximizing the impact of every dollar contributed by our growers."
ABC’s strong relationships with USDA and its track record of effective program management have been instrumental in securing competitive grants like RAPP. "When USDA evaluates applicants, they look for organizations that can deliver results," Adams said. "Our team has consistently shown that we can responsibly manage funds and achieve measurable success in market expansion."
The latest funding reaffirms ABC’s commitment to supporting growers and maintaining California almonds’ leadership in the global market. "This is a win for the entire industry," Adams said. "It’s about staying ahead of the curve, innovating and ensuring California almonds continue to thrive on the global stage."
