What happens when one of the biggest names in sports takes over one of the biggest stages in marketing? In the January Marketing Bulletin, we dive into Coach Prime Deion Sanders' powerhouse presence at Radio Row ahead of the NFL championship game. Representing California almonds through the Own Your Prime campaign, Coach Prime isn’t just talking football — he’s sharing the recovery benefits linked to almonds with top-tier media outlets and lifestyle influencers. From ESPN to TikTok, hear how this dynamic partnership is leveraging influencer marketing and turning almonds into the ultimate game-day snack.
Leaving Almonds.com
The site you are transferring to is not hosted by the Almond Board of California, but rather, by a valued 3rd party information source. This link has been provided solely as a convenience to you, but the Almond Board of California cannot assume responsibility for the accuracy, quality, safety, or nature of the content throughout the linked site.
Click OK to continue to the requested site, or click CANCEL to return to your most recently viewed Almond Board page.