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Marketing Bulletin, January 2024: QR Code Shares Almond Stewardship Story

1/25/2024

In January's Marketing Bulletin, learn how the Almond Board of California introduced a pioneering QR code initiative aiming to redefine consumer interaction with the almond industry. Placed in high-traffic areas, the billboard-sized QR Code emphasizes transparency and stewardship in almond cultivation. With already hundreds of scans in just a few months, it addresses consumer concerns about water usage, pollinators and waste.

Almonds

ABC's new consumer facing QR code that shares the almond industry's stewardship story in an innovative way.

Topics: About the Almond Industry, Market Development, Nutrition & Wellness