Ross stressed the importance of storytelling in promoting sustainable practices. “Consumers today are curious about where their food comes from and how it’s grown. Sharing stories like this builds transparency and trust, not just with the public but also with regulators.”
She also praised the Almond Board for its leadership in advancing sustainability, noting how its early research in practices like Whole Orchard Recycling laid the groundwork for state-funded demonstration projects and USDA conservation standards. “It takes leadership to drive transformative investments like these,” Ross said.
A Collaborative Path Forward
The event underscored the collaborative spirit among growers, government agencies, and stewardship advocates. The candid conversations between participants reflected the complexity of farming decisions and the trade-offs involved in adopting new practices.
“This is what farming is about,” said Ross. “It’s about feeding us while feeding our soil, and every decision growers make has ripple effects for our environment and communities.”
To learn more about whole orchard recycling, check out the Almond Board’s Whole Orchard Recycling Guide. Interested growers can also get visit Almonds.com/Incentives to see what assistance funding is available for the practice.