This December, California almond growers will have the opportunity to vote in the five-year continuance referendum for their federal marketing order program, overseen by the Almond Board of California and mandated by the U.S. Department of Agriculture (USDA).
Marketing orders, initiated by the industry, enable growers and handlers to work together to tackle industry changes and drive marketing success. Through the Almond Board’s initiatives, key areas like domestic and international marketing, nutrition research, data collection, production research, and food quality have been strengthened. By working together, the almond industry has developed valuable tools for growers, driven demand, and achieved impressive milestones over the years.